Email strategy can never be one-size-fits-all. Your company and goals require a unique approach.
Some marketers can get away with campaigns that others can’t, and we will help you walk that line. We understand that you want to monetize your email asset to its fullest extent, while being able to count on it performing month after month.
Let’s talk about our seven core competencies:
We go way beyond basic list management. Maximizing profits isn’t always the primary goal and we understand that. So if you want to hop on a call to discuss launching a new product, changing up a content strategy, or driving more traffic to your website, we’re happy to help.
Your brand has a voice, personality, and areas of focus that have drawn in your subscribers. We align the types of content and offers we send to fit your brand’s unique personality in an authentic way.
We figure out how to deliver the right mix of content, internal product sales pushes, and affiliate offers to send to your subscribers. The goal is to maximize revenue without sacrificing inboxing or reputation. We create the campaigns, schedule them in our ESP’s, and track the results.
Automated Mail Sequences
This is the backbone of your email program, and your chance to make a good first impression. We'll set content and offer campaigns that are engaging and relevant to your product to build loyalty, ensure deliverability, and increase long-term profitability.
Reporting and Analytics
Inboxing is king, and landing there is easy at first…but as time goes on, every company experiences the frustration of trying to get their carefully crafted campaigns in front of their customers’ eyes. Whether it be poor reputation at Gmail, a Spamhaus listing, or being booted from your ESP, we can help. We carefully monitor performance and constantly fine-tune segments to catch any issues before the canary in the mine even has a chance to sing.
A list of email addresses is only the starting point. We know how to send the right message to the right subscriber at the right time. Through our data-driven approach to segmentation, hygiene, and re-engagement, we maximize engagement without flooding subscribers’ inboxes with unwanted mail.
We are constantly testing different approaches and tracking metrics. So while we will be obsessing over all the numbers here, we can deliver KPI’s in as much or as little detail as you would like.