Michael Goff
5 easy steps to measure the health of your list
It’s strangely exciting for me to get access to someone’s email program for the first time. In order to propose new strategies, there’s...
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Loop7 Media
Jacob Henner
- Jun 30, 2021
- 3 min
eCPM: Shooting For The Moon
The Buddha is quoted saying, "My teachings are a finger pointing to the moon. Do not get caught in thinking that the finger is the moon."...
167 views
Jamie McNulty
- Jun 23, 2021
- 3 min
A Closer Look at Spam Trap Origins
A couple weeks ago, I posted a blog detailing the basics of a spam trap. I discussed the reasons why spam traps are used as well as how...
68 views
Michael Goff
- Jun 9, 2021
- 3 min
My thoughts on Apple's "Mail Privacy Protection" feature
Apple announced a new iOS coming this Fall (macOS Monterey) that will include increased mail privacy protection. If subscribers choose to...
134 views
Michael Goff
- May 12, 2021
- 3 min
Google Postmaster
Inboxing at Gmail is crucial. The mailbox provider accounts for 50%+ of most email lists these days. Therefore, any filtering at Gmail...
315 views
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