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Loop7 Media


5 easy steps to measure the health of your list
It’s strangely exciting for me to get access to someone’s email program for the first time. In order to propose new strategies, there’s...
Michael Goff
Jul 14, 20213 min read
56 views


eCPM: Shooting For The Moon
The Buddha is quoted saying, "My teachings are a finger pointing to the moon. Do not get caught in thinking that the finger is the moon."...
Jacob Henner
Jun 30, 20213 min read
170 views


A Closer Look at Spam Trap Origins
A couple weeks ago, I posted a blog detailing the basics of a spam trap. I discussed the reasons why spam traps are used as well as how...
Jamie McNulty
Jun 23, 20213 min read
70 views


My thoughts on Apple's "Mail Privacy Protection" feature
Apple announced a new iOS coming this Fall (macOS Monterey) that will include increased mail privacy protection. If subscribers choose to...
Michael Goff
Jun 9, 20213 min read
134 views


Google Postmaster
Inboxing at Gmail is crucial. The mailbox provider accounts for 50%+ of most email lists these days. Therefore, any filtering at Gmail...
Michael Goff
May 12, 20213 min read
330 views
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